Triumph Motorcycles Australia claims to have achieved the highest brand growth for the total Australian motorcycle market in 2024, increasing sales by more than 25 per cent year-on-year amid challenging market conditions.
The iconic British brand was a tour de force in the Australian Road Motorcycle segment for 2024, with exceptionally strong growth of more than 23 per cent year-on-year, according to industry data. It should be noted that this result is per data supplied by the Federal Chamber of Automotive Industry (FCAI) for participating distributors and importers, with growth results taken into consideration for manufacturers that supplied sales results for the prior year.
Triumph says this achievement was led by a strong dealer network, which comprises 30 dealers across all states and territories of Australia (including 11 dealers in New South Wales and nine in Queensland), plus Triumph’s successful entry into new motorcycle segments. These include the competitive motocross category as well as the highly popular Speed 400 and Scrambler 400 X models, which welcome new riders to the Triumph brand.
According to Triumph, this upward trajectory was further bolstered by continued strong sales of the brand’s comprehensive and ever-popular Adventure, Roadster and Modern Classics ranges, including the Tiger 900 and Tiger 1200 ranges; Trident 660 and Street Triple 765; as well as the likes of the classically styled Bonneville and Scrambler models.
Last year also saw the introduction of Triumph’s unique online ordering platform for genuine Triumph Motocross parts and accessories. Triumph Parts Finder is a comprehensive new electronic catalogue on the Triumph Australia website, showing the national dealer availability of TF 250-X parts and accessories in real time, making it even easier for customers to find and order the parts or accessories they need, any time, and from any place.
Triumph says its new-model momentum will go up yet another gear for 2025 with the introduction of several exciting new models including the Speed Twin 1200 and Speed Twin 1200 RS; Tiger Sport 800 and TF 450-RC motocross model to name a few. Meanwhile, Triumph’s electric dirtbike brand, OSET, will introduce the all-new TXP range – an electric trials bike – to Australia to complement the OSET 12.5R and 16.0R – the world’s best-selling kids’ electric motorcycles.
