Royal Enfield one million sales milestone achieved for first time.
Royal Enfield has achieved one million sales for the first time in an Indian financial year ending 31 March, 2025 – the highest-ever sales result in the company’s history.
Royal Enfield posted sales of 1.09 million units in the past financial year, up 11 per cent from FY 2023-24. March 2025 sales rose 34 per cent. Exports at the same time rose to 37 per cent.
Speaking about the performance for the month of March 2025, B Govindarajan, Managing Director, Eicher Motors, and Chief Executive Officer, Royal Enfield said: “This year has been nothing short of extraordinary for Royal Enfield. Crossing the one million annual sales milestone, our highest ever, is a testament to how far we’ve come. From a time when 50,000 motorcycles a year felt like a big win to now setting new global benchmarks in the midsize segment, our journey has been incredible.”
“On the global front, we’re expanding like never before,” continued Govindarajan. “The launch of our Thailand Assembly Plant and entry into Bangladesh mark important steps in strengthening our international presence. Our new launches this year, including four game-changing motorcycles and our first step into electric mobility with the Flying Flea, have pushed the boundaries of what’s possible.
“Adding to this momentum, Royal Enfield was ranked highest in initial quality in the J.D. Power 2025 India Two-Wheeler Initial Quality Study, reaffirming our commitment to world-class craftsmanship. And as we enter our 125th year, this is just the beginning.”
In the Asia Pacific region, Royal Enfield recorded a 13 per cent year-on-year growth and is now among the top midsize motorcycle brands in key markets including Australia, New Zealand, Thailand, Japan and Malaysia.
Anuj Dua, Asia Pacific Business Head at Royal Enfield, added: “At Royal Enfield, making world-class motorcycles, global communities and enthusiastic dealer partners has been the core of our initiatives. We have forged on a growth path with sharp focus on the wants and needs of the customers while ensuring that our motorcycles become a true ally for riders.
“Today, we are super proud to see exponential growth globally and 13 per cent growth in the Asia Pacific region. This is a true testament to our consistent efforts and strategic growth plans in key markets. We have always wanted to not just lead but also grow the midsize motorcycle segment globally. This tremendous feat is a result of these sustained efforts and just the beginning of yet another extraordinary year.”
The date 31 March 2025 is also noteworthy for Royal Enfield in Australia, as it marks 10 years since Urban Moto Imports became the official Royal Enfield distributor in Australia.
Here are some of Royal Enfield’s key highlights for the financial year:
New Assembly Plant in Thailand
Royal Enfield inaugurated its first fully owned CKD (completely knocked down) assembly plant outside India in Samut Prakan, Bangkok. Spanning 5300sqm with a 30,000-unit annual capacity, this marks Royal Enfield’s sixth CKD unit globally, alongside plants in Argentina, Colombia, Brazil, Bangladesh and Nepal.
Manufacturing Unit in Bangladesh
Royal Enfield commenced operations of its manufacturing unit and flagship showroom in Bangladesh, focused on local production and assembly of the Hunter 350, Meteor 350, Classic 350 and Bullet 350. Plans are also underway to establish a new CKD unit in Brazil by January 2025.
Flying Flea – Royal Enfield’s Electric Brand
The brand introduced its electric motorcycle line, Flying Flea, at EICMA 2024 and in India. Inspired by the classic 1940s Flying Flea, the City+ mobility EV range includes the FF-C6 and FF-S6, bringing retro-futuristic styling into the electric era. Launch expected by 2026.
Launch of Guerrilla 450
Royal Enfield introduced the Guerrilla 450 — a modern roadster powered by the 452cc Sherpa engine.
Launch of 2024 Classic 350
The updated Classic 350 was launched.
Camp Kharu – Green Pit Stop in Ladakh
Royal Enfield launched its first eco-friendly pit stop, Camp Kharu, on the Leh-Manali highway. Run by local women, it features a café, exhibition spaces and public facilities, all built using sustainable rammed-earth architecture.
