Motorcycle sales ease in tough market conditions according to the FCAI… but that’s not the full picture.
According to the Federal Chamber of Automotive Industries (FCAI), Australian motorcycle sales ease during the first quarter of 2025.
A total of 19,206 units were sold between January and March 2025, which is a 3.5 per cent decrease compared to the same period in 2024. Yamaha was the top-selling brand during the quarter, followed by Honda, Kawasaki and KTM.
It must be noted that these figures only represent manufacturers that are members of the FCAI. Several popular brands imported by Urban Moto Imports (including Royal Enfield and Benelli) and Mojo Motorcycles (including CFMoto, Kymco and Lambretta) are not included in the sales figures.
For FCAI member brands, sales by segment were as follows:
- Road motorcycles: 8073 units (down 1.8 per cent)
- Off-road motorcycles: 6897 units (down 5.0 per cent)
- Off-Highway Vehicles (OHVs): 2909 units (down 2.3 per cent)
- Scooters: 1327 units (down 8.5 per cent)
FCAI chief executive Tony Weber said the result reflects the ongoing challenges faced by both consumers and the broader economy.
“Motorcycles are often a discretionary purchase, and in the current environment of high living costs and interest rates, many Australians are understandably more cautious with their spending,” Mr Weber said.
The scooter segment, which had seen recent growth driven by urban mobility trends, recorded the sharpest fall, down 8.5 per cent on 2024.
“While there is a slight softening across all categories in the wake of current economic conditions, we expect to see enthusiasm among Australian riders to return as conditions stabilise and maybe ease,” Mr Weber said.
