In 2024 motorcycle were sales down compared to the previous 12 months, according to the Federal Chamber of Automotive Industries.
According to the Federal Chamber of Automotive Industries (FCAI), there was a slight decline in motorcycle sales in Australia in 2024 compared to 2023.
During 2024 a total of 94,224 motorcycles and OHVs (Off Highway Vehicles) were delivered to Australian customers, which represents a decrease of 1.8 per cent on the 2023 result. It should be noted, however that a couple of key players on the Australian market – Urban Moto Imports (importer of brands including Royal Enfield, Benelli and Rieju) and Mojo Motorcycles (importer of brands including CFMoto, Sherco and Lambretta) – are not members of the FCAI, and so sales of these brands are not included in the figures.
Nevertheless, the FCAI figures still give an indication of where the motorcycle market is heading and in 2024 off-road motorcycles recorded 41,178 sales, which was a 2.6 per cent increase on 2023, and road motorcycles recorded a 2.4 per cent fall to 34,266 sales. Scooters were down a significant 22.5 per cent to 4752 sales.
In the OHV segment, 14,028 units were sold, which is a decrease of 3.8 per cent compared with 2023 figures.
The FCAI Chief Executive Tony Weber said that while the overall result was similar to 2023, there was no doubt that economic factors were contributing to the slight decline.
“With motorcycles often considered as a discretionary purchase for many people, cost of living pressures and interest rates were matters that influenced the decision to purchase a new bike for commuting, recreation or off-road purposes.
“A point to note is that 429 electric units were delivered, making up 0.45 per cent of the market.
“The year ahead will continue to present challenges however customers can expect to see a continuation of new models with new features appearing in showrooms that can ignite the enthusiasm of committed and passionate riders,” Weber said.
